KLT Media approached us to help with the branding of their company. KLT (Know, Like Trust) had established itself as a content writing agency in Liverpool working predominantly with web designers however they wanted to design a brand that would allow them to attract businesses direct in addition to their referral network. This meant that they needed something that was attractive, professional and, above all, reflected their creativity.
KLT Media were adamant that the brand should amplify their core values. In addition to being creative – which is expected of any marketing-sector agency – KLT wanted to emphasise the forward-thinking nature of their company. As a content agency they are constantly searching for new ways to tell a story; looking for the “light bulb moment” in every narrative. The Graphic Design team at Tornado took the idea of the “light bulb moment”, creativity and innovation and came up with this:
The light bulb is a new take on a classic design which is reinforced with the futurist font. The bright yellow of the bulb is eye catching and recognisable and the angular lines represent the innovative nature of a company that strives to leverage technology to tell captivating stories about their clients.
I was very impressed with the branding produced by Tornado. They understood exactly what I was looking for and our new brand is so recognisable that we’re now getting enquiries for blogs and brochures direct from clients in addition to website content referrals from web designers. This wasn’t the first time I’ve used Tornado for branding and it won’t be the lastKLT Media Ltd”.