Tornado are happy to announce the brand new website for David ‘Cakes’ MacCarfrae, David’s Cake Craft! From the David’s Cake Craft branding to the website layout and coding, all the way the product import, we made it all.
When David MacCarfrae, the internationally acclaimed cake-decorating artist, was 16, he enrolled on his first free-hand cake decorating college course. 35 years later, after a glittering career, David is teaching students and professionals across the world and is a global celebrity. From beginners to advanced hobbyist and commercial cake decorators, an exciting and intensive programme of masterclasses and courses are now available to guide you through cake decorating techniques that have captured the world’s attention for more than three decades.
We first started off by talking with David and Julie, listening to what they wanted. From there we put together an idea to make their vision a reality. We worked very closely with David, listening to the things he wanted on the website and constantly keeping him updated. Using WordPress, we designed the perfect layout for David to make sure that everything on the website was clearly visible and accessible to customers.
We set up David’s shop also, adding all his amazing cake decorating classes, Kelmy fondants and Kelmy Royal Icing products. We did this using Woocommerce, a powerful shopping cart plugin for WordPress. We carefully planned the layout of each product page, stating exactly what is in the product, or what the class is about. We wanted to make sure that customers could access everything about the product or class they are buying and making sure all the information stands out. We categorized each and every product so that they are easily accessible to everyone.
We’re excited for everyone to see David’s new website. We thoroughly enjoyed working alongside David, go and visit David’s Cake Craft now!