Last April, Google released a major change in its search engine as it switched priority to web sites that display well on smart phones and other mobile devices. Google has stated multiple times that responsive design is their preferred mobile configuration.
Responsive Web Design uses fluid, proportion-based grids, flexible images and varying CSS style rules to deliver different user experiences to desktop, tablet and mobile devices while maintaining the same HTML and URL structure. The site shrinks or grows according to device.
Responsive web design should be used because:
- Makes it easier for users to share and link to your content with a single URL.
- Helps Google accurately index pages without having to find separate desktop/mobile pages.
- Requires less time to maintain multiple pages for the same content.
- Requires no redirection for users, which reduces load time and improves user experience.
- Saves server resources when Google crawls your site and helps Google index more of your site’s content and keep it appropriately fresh.
Tablet and smartphone sales are exploding and have been surpassing PC purchases since 2012. The mobile market is not going away, neither is Google and the other search engines and as more and more websites move to be mobile friendly it’s important to make sure your business is not left behind.